Gather family and friends to enjoy classic Swedish ginger thins, a Swedish tradition since the Middle Ages to create a holiday spirit. Here in a winter-themed package that matches other products at IKEA.
VINTERSAGA ginger thins are crisp and have a sweet flavour of ginger, cinnamon and cloves. Perfect with saffron buns, our mulled fruit drink or another beverage that goes well with the vibe.
The packaging is designed to match other Christmas products from IKEA, so you can easily combine them for a holiday vibe that feels connected and complete.
Designer thoughts
Designer Katie Kirk
“I love Christmas and IKEA, so contributing to the VINTERFINT, STRÅLA and VINTERSAGA collections felt like a dream. The design language is minimalist and geometric, inspired by modernism and folk art. In the patterns I play with scale and storytelling where the figures become part of a big and colourful Christmas celebration. I hope my playful design makes wrapping gifts, decorating and enjoying some treats more fun, so that you can celebrate Christmas with more joy.”
Form/Design process
Create your own cosy fairy tale
The name of the VINTERSAGA series consists of the two Swedish words ”vinter”, meaning winter, and” saga”, meaning fairy tale. The idea is to celebrate festive moments, inviting you to create your own cosy winter fairy tale – with rich chocolates, mulled fruit drink and tasty gingerbread treats in various shapes suitable for this time of the year.
Function/solution
“Fika” together – for a holiday spirit
December is the time to gather family and friends for a Christmas “fika” – a traditional Swedish way to get into the holiday spirit. Play some suitable music, set the table with the crisp VINTERSAGA ginger thins and enjoy the sweet flavours of ginger, cinnamon and cloves – and of course the warm and heartfelt togetherness too. For an even stronger holiday feeling, add saffron buns, our mulled fruit drink or another matching beverage that goes well with the vibe.
