“I wanted to design a little friend to have on the desk. A simple and stylish lamp that has character and personality ― and a design that fits everywhere. The construction is also simple with just two parts, the base and the lamp shade that you easily snap together. The translucent plastic we use lets a pleasant light through and I’ve also worked a lot on how the lamp is packaged to increase transport efficiency. It saves resources and allows us to push the price down.”