"The SKOGSDUVA collection is inspired by my childhood when I was outdoors a lot and created imaginary worlds where different animals lived. I want children to explore nature beyond the front door and feel like they can make these animals come alive in their rooms too. I think children like the idea of animals living a human-like life with complex relationships, clothes and small furnished houses.”

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

SKOGSDUVA is a collection that brings us deep into the Scandinavian forest where a secret life is going on. On bed textiles, toys and accessories, you will find the hedgehog, the owl and many other animals that can kick-start imagination and inspire play and the evening’s bedtime stories. And when the lamp is turned off and only the moon shines outside the window, it feels safe to have one of the many soft toys of the forest next to you, like the cuddly owl.

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.