With the STRANDAD lamp, I aimed for simplicity, both in terms of design and to keep the price down. The lamp had to fit into a small package and be easy to assemble. We explored different materials and shapes and ended up with this almost non-existing build: simply a paper cylinder that elegantly diffuses the light, and a metal wire base that follows the shape of the shade. It turned out this is all you need to create a nice, ambient light atmosphere throughout the home.