We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

A real friend is always there when you need comfort and a big hug. Maybe you can be best friends with a soft toy? They love cuddles, are good at keeping secrets and always listen. Just like a real pet, just smaller and softer. Because we know that soft toys can become friends for life, we’ve made sure that both the seams and the bright embroidered eyes stay safely in place. You can even give your soft toy a wash. After all, even best friends need a bath sometimes.