"We’re all dependent on clean and vibrant oceans full of life. That’s why our work with the BLÅVINGAD collection felt extra important. When choosing the animals to focus on, we began by studying their appearances and expressions. Using sketches, we then decided what could work as a pattern, a soft toy or a print on a cushion. We hope that the playful products create a feeling of being surrounded by the ocean and spark curiousness about all that lives below the surface.”

Surfing dolphins, curious turtles and playful octopuses. When we created the BLÅVINGAD collection, we were inspired by the big deep sea – an enchanted world that triggers the imagination of children of all ages. Diving into another world and being absorbed by its wonders is both fun and a way to broaden the horizon. Just like a giant blue whale that floats off to explore the sea.