Welcome to IKEA

The IKEA Concept

Doing it a different way

We constantly ask: Is there a better way? That’s how the IKEA home furnishings offer remains unique and how we try to make everyday life better for the many people.


 

THE IDEA

 

For the many people

 

The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind. The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home.

Bringing the IKEA Concept to life

The IKEA Concept comes to life in many ways: Through our worldwide stores, in the IKEA catalog, via the web and apps, and most importantly in millions of homes around the world

 
 1951  1954  1967  1981  1983  
     
The story behind the name

The IKEA name combines the initials of IKEA founder, Ingvar Kamprad, (IK) with the first letters from the names of the farm and village where he grew up
- Elmtaryd and Agunnaryd (EA). The IKEA logo has hardly changed during the company’s history and the 1967 version remains a consistent symbol of the IKEA business.

  Together we save money

IKEA customers play an important role in the democratic design. We at IKEA do our part by packaging the products smartly. And you do your part, assembling the products (which are in flat packages, a method first used 60 years ago with the LÖVET table) and giving us feedback on our products use.


   

FRANCHISE STRUCTURE

 

Nurturing the IKEA Concept



In the early 1980s - with IKEA stores in 20 countries and expanding - IKEA founder, Ingvar Kamprad, realized he needed to protect the unique IKEA Concept as part of the company’s growth. He wanted total independence and a long-term ownership structure, so the stock market wasn’t an option. Plus, he believed that all the companies operating under the IKEA Brand had to build resources before they could expand.

Τοday all IKEA stores in Greece, Bulgaria and Cyprus operate with this method and the franchisee is Fourlis Group.

Fourlis Group is one of the biggest steady consumer products in Greece and the Balkans. Our strategy is the development of companies mainly focused on the retail market but also on the wholesale.


 



WE ACCEPT PAYMENTS VIA: